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How to protect your brand from impersonation

By Trusterity · Updated 14 November 2026

Criminals don't need to hack you to steal from your customers and suppliers. They just need to look like you.

Five steps

  1. Know your look-alikes. Check your domain and repeat regularly.
  2. Lock down email. Publish SPF, DKIM and a DMARC policy so your own domain is hard to spoof.
  3. Register the obvious ones. Key typos and endings of your main brand are cheap insurance.
  4. Train the people who pay and answer. Finance and support teams see these first — try the Invoice Fraud Test.
  5. Monitor and take down. Domains are one layer; fake social profiles, support numbers and phishing pages are others.

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